Professional Course: Business Management

详尽课程说明

Our project based Professional Certificates programme gives you a unique learning experience to improve
your business skills and learn new strategies to enhance your career or further studies. Stafford House are
the pioneers of the Professional Certificate programme and we have designed our offering in partnership
with top business academics to equip you for the challenges faced in the business word.

Student Outcomes:
•Understand different types of business
structures, business environments and
economic realities
•Understand organisational control,
management tools, business
management styles and practices
•Develop strategic and tactical planning
techniques

SAMPLE SYLLABUS*

Week 1
•The Management Process Today
•History of Management
•Values, Attitudes, Emotions and Culture:
The Manager as a Person
Student Deliverables: Students are given
project instruction for preparing their final
reports on a selected company through
applying course based knowledge

Week 2
•Planning, Strategy, and Competitive
Advantage;
•Designing Organisational Structure;
Control, Change, Entrepreneurship
•Operations Management
Student Deliverables: Visit to a small
restaurant to observe and identify how
the 4 functions of management are being
applied and present findings to the rest of
the group

Week 3
•Leaders and Leadership
•Communications and IT
•Decision Making, Learning, Creativity,
and Entrepreneurship
•Presentation Best Practices and Tips
Student Deliverables: Students introduced
to motivation and leadership; Deliver a
presentation on effective leadership

Week 4
•Global Marketing
•Final Presentations
•Final Project Team Papers
•Final Exam